Sports Commercialism and India

Our fluent English-speaking and computer savvy population have made India world’s favorite IT-BPO destination. But IT-BPO business can accommodate only a very insignificant percentage of our entire population. India must ensure its people have more ways of productive growth than just the IT-BPO industries. More sectors which can accommodate common Indians need to take off.

One of such promising sectors is ‘Sports’ which is so far relatively neglected (except cricket) in our country. Near-absence of sports commercialism has retarded India's sporting prospects. Sports commercialism can have very powerful positive impact towards nation’s growth because it can create numerous associations between sport and commerce including huge employment opportunity (as sports volunteers, trainers etc), infrastructure development, athlete welfare, sports advertisement, conduct of big sporting events and of-course glory for the country.


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